Live Event Activation
Bring your brand to life in real time.
We create immersive, hands-on experiences at games, festivals, and live events; combining custom sneaker showcases, athlete/fan interactions, and cultural storytelling that sparks conversation both onsite and online.
Great for: Championship events, Brand launches, Fan engagement.
Most Recent Event
Concept
We activated a dual sneaker bar inside the Paddock Club hospitality lounge at Hard Rock Stadium, displaying custom pairs for both competing teams while crafting two additional pairs live during the pre-game tailgate in front of 2,500 VIP guests to bring the design process to life.
Result:
The activation celebrated championship moments by turning the pregame VIP experience into an interactive spectacle, where fans witnessed custom sneakers come to life and connected the artistry directly to the teams on the field.
Past Events
Concept
We launched the Chummy Lounge in NYC in partnership with LVMH, hosting tastings alongside a live sneaker bar and curated displays to bring together leaders across sports, media, brands, and tech in one shared experience.
Result:
The event became a cross-industry networking hub, blending luxury, culture, and craftsmanship into an immersive setting that elevated the brand and sparked meaningful connections.
Concept
We created a FanDuel VIP experience by producing over 100 custom sneaker pairs live on-site, including special pairs for the Manning brothers and Ray Lewis.
Result:
The activation turned a hospitality event into a premium, personalized moment, giving VIP guests and sports legends a one-of-a-kind keepsake tied to their fan experience.
Concept
Hosted a gifting suite at a sports tech conference, creating 20 custom sneakers for speakers appearing on stage while offering live on-site customization expierence for attendees.
Result:
The activation transformed a traditional conference into an interactive experience, merging innovation and creativity and leaving participants with personalized, memorable takeaways.
Concept
We crafted custom sneakers using team jerseys and official rugby balls, displaying them in the fan hub for interactive moments between fans, players, and the shoes.
Result:
The installation became a fan engagement centerpiece, turning team memorabilia into wearable art and creating memorable interactions that deepened the connection between supporters and the sport.